PRINCIPLES OF GOOD DESIGN

The broad principles of good design.

Innovation / Cohesion / Authenticity / Attention to Detail / Sustainability


Soetsu, the Japanese philosopher, stated

“Make beautiful things. Make things to be used. Eliminate everything that is unnecessary.”



Cohesion fuses design principles into the 21st Century by tapping into 16th Century Follies through undisturbed views and vistas. Interdigitation of principals in design is essential to take the old, the new and fuse into moments, shared by many.


As creators, we implement the above design filters and wield them as tools to bring ideas to life𑁋a life that is engaging, memorable and creates moments that honor the space, environment and the end user experience.